How Awestruck scaled its team and saved 41% with Athyna

The Challenge: Scaling a Global Team With Low Costs

Awestruck, a digital advertising agency based in Pennsylvania, has quickly gained traction with its innovative approach to media and client management across six different teams. As they grew, they faced a very specific challenge familiar to most marketing agencies: the work moves fast, clients expect quick turnarounds, and they needed people who already understood that pace.Their main challenge:

• Fast growth meant Awestruck needed to scale its media and client teams as soon as possible, with talent who had real agency experience.
• The fast-paced nature of agency life meant new hires had to ramp up quickly and handle high-volume workloads from day one.
• Local U.S. hiring costs were unsustainable, especially for senior roles.
• Long hiring cycles slowed delivery and impacted their ability to take on more client work.
• As a bootstrapped agency, Awestruck had to scale without compromising budget, culture, or performance.
• They needed a faster, more affordable way to find the best talent without sacrificing quality or client satisfaction.

Within weeks, they saw faster onboarding times and substantial savings, 41% compared to hiring locally. Today, Awestruck’s partnership with Athyna fuels their rapid growth and ensures they have the right talent to meet client expectations. See how!

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The Solution: Global Hiring Through Athyna’s Process

That’s where Athyna came in, and that’s how we do it:

Partnering with Athyna for Fast, Reliable Global Recruitment

Athyna helped Awestruck tap into a diverse pool of pre-vetted digital media professionals across Latin America. This partnership eliminated hiring delays and enabled rapid expansion with top-tier global talent.Our streamlined process reduced hiring time dramatically:

• 3 days average endorsement time.
• 2 weeks of onboarding completion.
• Seamless integration into Awestruck’s workflows and culture.

We analysed Awestruck’s ideal talent profiles and sourced candidates who matched their exact skill, cultural, and performance needs. The result was a hiring process that moved in days, not months, and a team that expanded from 2 to 14 people in under a year.Athyna handled the sourcing, vetting, and payroll, allowing Awestruck’s leaders to stay focused on client success and growth.

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Long-Term Impact on Growth and Performance

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Awestruck's partnership with Athyna delivered real, measurable impact. By building a global team through our platform, they saved approximately $301,813 annually, about 41% less than traditional U.S. hiring costs.

But the savings were just part of the story. Awestruck built a high-performing, distributed team that brings quality, speed, and agility at scale. The partnership continues to fuel their growth while keeping costs smart and talent top-tier.

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