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Everyone’s Crazy About This! | Spartan Race' Chris Heverin

March 11, 2025
Featuring Chris Heverin, MD of Spartan Race Australia - the world’s #1 obstacle course race. Spartan is challenging Aussies to build a stronger frame of mind to face the world through physical and mental training. This episode is about how Chris & his team turned Spartan Race into a nationwide phenomenon. Listen to learn about pattern interruption and community-building - two of the biggest factors that affect how an event (in this case, a sport) gains traction, plus a few less popular secrets. You’ll find out what makes people care about events en masse. Find answers to ground-breaking questions in the sports/events industry; What’s the best way to superbly market an event? How does Spartan Race make it so hard to say no? Why is CrossFit not as globally accepted as MMA/UFC? How is the events industry coming back from COVID after such a heavy blow? When can Aussies expect the next Spartan races? Learn all there is to know about marketing & business for mass participation events in this one.‍

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