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Case Study

The Art of Networking Online: Building Meaningful Connections Remotely

November 25, 2024
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Networking. Just reading the word might make you cringe a little. It conjures images of stiff handshakes, awkward small talk, and collecting business cards you’ll never look at again. But guess what? In the age of remote work, networking is no longer about stuffy mixers or boring events. It’s about building meaningful connections from the comfort of your couch.

Here’s how you can master the art of virtual networking and make it work for your career.


1. Define Your Goals: What Do You Want?
Before you dive into the world of online networking, ask yourself this: what are you looking to achieve? Do you want to find a mentor? Learn new skills? Land your next remote job? Having a clear goal will keep you focused and help you connect with the right people.
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Pro Tip: Write down your networking goals and revisit them every few months to track your progress.

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2. Spruce Up Your LinkedIn Profile
Think of LinkedIn as your digital handshake—it’s the first thing people see when they connect with you. A professional photo, a catchy headline, and a well-written summary can do wonders. Add some personality to stand out and showcase your accomplishments.

Don’t forget: Use keywords related to your skills and expertise to make your profile easier to find. Ava is here to help! This is your go-to resource for building a killer LinkedIn profile.

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3. Join Online Communities
The internet is teeming with communities where people like you hang out. Whether it’s a LinkedIn group, a Slack workspace, or a subreddit, joining these groups is a great way to meet like-minded individuals.

Where to start: Look for communities related to your field (e.g., marketing or tech) and actively participate in discussions.

4. Engage, Don’t Just Lurk
Networking isn’t about sitting quietly in the back of a virtual room. Jump into conversations, comment on posts, and share your thoughts. Even a simple “Thanks for sharing this!” can open the door to a deeper connection.

Pro Tip: Be genuine. People can spot insincerity a mile away.

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5. Slide Into DMs (The Professional Way)
Sending direct messages might feel daunting, but it’s a powerful way to make connections. Just remember: no one likes a generic “Hi, can I pick your brain?” message.

How to do it right: Mention something specific—like a recent project, post, or achievement—and explain why you’re reaching out.
Example: “Hi [Name], I loved your recent article on [topic]. I’m currently learning about [related topic] and would appreciate any advice you could share.”

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6. Share Your Knowledge
Have you learned something cool recently? Share it! Whether it’s a blog post, a LinkedIn update, or a quick tweet, putting your knowledge out there shows that you’re engaged and passionate about your field.

Tip: Don’t overthink it. Even simple insights can spark meaningful conversations.

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7. Attend Virtual Events and Webinars
From webinars to virtual coffee chats, online events are goldmines for networking. Many of these events have breakout rooms or discussion sessions where you can meet people in smaller, more relaxed settings.

Pro Tip: Prepare a short introduction about yourself—it makes breaking the ice much easier.

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8. Follow Up and Stay in Touch
Made a great connection? Don’t let it fizzle out. Follow up with a thank-you message or a quick note about how much you appreciated the conversation.

Hack: Set reminders to check in with your contacts every few months. It’s an easy way to keep the relationship alive.

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Why Networking Matters‍

In a remote-first world, your network can open doors to opportunities you didn’t even know existed. By investing time and effort into building connections online, you’re not just growing your career—you’re creating a support system that will inspire and motivate you for years to come.
So, fire up your laptop, grab a cup of coffee, and start connecting. You’ve got this! 
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Simone Kier

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